In the world of UX design it is quite common to use an interface design tool to conceptualize a website or a mobile application. Even web experts don’t have the perfect solution right away so it’s a good idea to design wireframes of the desired product. Using an interface design tool is especially useful when you’re working on a concept for an e-commerce site.
Online shops do not only want a good presentation of their company through their website, they earn their money through it. This makes it even more important to have a satisfying UI design. With the use of an interface design tool you have the option to try whether your ideas would work out instead of setting them ‘live’ right away. Little mistakes could cost the company a fortune. This is the reason why UI prototyping is so important. The prototypes can be tested by potential users and afterwards you can evaluate the given data. Some of the interface design tools already include a usability testing feature. You can send invitations to your test users via email and through screen sharing you are then able to see the cursor’s movements.
While using an interface design tool for this purpose, always bear in mind that the less effort a user has to give, the more he is likely to buy. A spontaneous buy can easily be interrupted and not be finished when the user has to enter a lot of unnecessary personal data. All these problems could be detected before they become real with an interface design tool.